"When the pan-African VOD platform Buni.tv launched in 2012, the Nairobi-based company was one of the first to recognize the untapped potential of the online market on the continent, which was in the midst of a mobile-phone boom. With thousands of hours of African films and series, the service seemed poised to capture a new and growing audience hungry for homegrown content."
"Local content is a big plus for many video platforms, with pan-African video-on-demand (VOD) service Buni.tv being one of the more notable offerings on the continent.
Now, as it prepares for the launch of its own video platform later this year, French broadcaster TRACE TV has announced that it acquired Buni.tv.
Buni.tv was launched in 2012 and stands out as one of the three largest VOD platforms in Africa, along with Iroko TV and ShowMax."
"According to co-creators and showrunners Marie Lora-Mungai, of Restless Global, and Tendeka Matatu, of Ten10 Films, the agreement with Canal Plus Overseas marks a step toward realizing a pan-African prestige series that would be Africa’s answer to “The Wire.”
“Our ambition with ‘The Trade’ is to create a TV series set in Africa that can rival the best series in Europe or in the U.S., while bringing a world that has never been seen before on screen to global audiences,” said Lora-Mungai and Matatu."
“The title – ‘The Trade’ – is the essence of the series,” says Restless Global’s Marie Lora-Mungai. “Every action, relationship, decision and consequence is a trade, an exchange, a bargain, a negotiation, whether it is in the physical world or within the characters’ moral or spiritual selves.”
“’The Trade’ is our flagship project,” adds Tendeka Matatu. “A truly pan-African project that we believe has breakout potential.”
And second, on the feature film front, an adaptation journalist and author Michela Wrong’s 2009 best seller “It’s Our Turn to Eat. The story of a Kenyan whistleblower," is in development under the title "State of Betrayal."